Sony Mobile To Shut Operations In Africa & The Middle East By October


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Sony Corporation is a Japanese multinational conglomerate corporation which deals with multiple devices including smartphones and other gadgets. Sony Middle East and Africa has been around for 26 years but the company is more popular in this region for electronics such as TV and digital camera. Many years back, its smartphones penetrated the region and initially, it was highly rated just as its other products. Subsequently, it fell behind the pecking order basically due to the price range of its smartphones, poor build quality, out-dated designs and poor marketing style. The region is not known for purchasing high-end devices but the few who do, go for Samsung or Apple. Other cheaper Chinese brands have taken over the mid-range and low-end markets in the region hanging Sony out to dry.

Now, information from popular leakster @evleaks suggests that there is bad news for Sony Mobile fans (if any) in the Middle East, Turkey, and Africa. According to him, the company will “shut down its operations and offices” in the region by October. This is not entirely surprising given that the mobile market in this region is not really lucrative and Sony is very low down the ladder.

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