Honor: Our Competition with Xiaomi is Over


honor vs xiaomi

On July 31, Honor held a new product launch conference in Beijing, officially releasing the Honor Note 10. It comes with a large screen as well as a large battery. In this sense, the 6.95-inch AMOLED full-screen and the 5000mAh capacity battery make it quite competitive with the Xiaomi Mi Max 3. Moreover, it is priced at 2799 yuan ($411). But if the Mi Max series is updated yearly, this is another update of the Honor Note series after two years.

Before announcing this new product, Zhao Ming introduced the sales of Honor phones in the first half of 2018. According to data from Sino, Honor ranked fifth in China, after OPPO, VIVO, Apple, and Huawei, but before Xiaomi. The data shows Xiaomi’s sales volume is 24.63 million units, while Honor sales volume is 26.05 million units.

However, at present, Honor has placed more emphasis on the global market. At the beginning of 2018, Zhao Ming said the focus of Honor for this year is to open up the international market. At the press conference, he said that Honor’s overseas sales increased by 150% year-on-year. The Indian market’s sales in the first half of the year increased by 300% and it is the second in the Russian market. Zhao Ming had previously predicted that by 2020, the ratio of domestic sales to overseas sales would be 50:50.

Honor also hopes to surpass Xiaomi, which is very proud of its retail model. Xiaomi’s model is essentially built around the Internet of Things. Among them, Xiaomi smartphone is the core, and the surrounding intelligent hardware products form an ecosystem. Xiaomi Intelligent Hardware Ecology Chain Division was established at the end of 2013. In 2015, the sales revenue of eco-chain enterprises was 5.5 billion yuan ($0.81 billion). In 2016, this figure has exceeded 15 billion yuan ($2.21 billion).

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The entry point for Honor is also in the Internet of Things. But Zhao Ming thinks there is a real difference between their models. He called it ‘the new form of brand symbiosis IoT’, which means that partners can operate Honor franchise stores and cooperate with more brands at the same time. These brands form a collection through Huawei’s Hilink IoT platform.

In December 2015, Honor released Huawei’s HiLink smart home strategy, which is a major capability of Huawei to build the Internet of Things system. On this basis, the HiLink IoT platform has also formed.

At present, more than 150 brands and 9,000 products have been gathered on this platform, and partners can choose and sell them. At the same time, Zhao Ming also said that Honor will not make products that they are not good at, such as air conditioners, refrigerators, etc., but will be handed over to cooperative brands.

This is another road of development for the Internet of Things that Honor has found. It seems this brand is moving forward step by step toward the goal that was originally planned. ‘The competition between Honor and Xiaomi is over,’ Zhao Ming said in an interview with the media.

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