American market research company, IDC (International Data Corporation), recently released a report on the Indian wearable market for the second quarter of this year. Xiaomi Group’s share of the Indian wearable market reached 46% and Xiaomi Wearables held on to the top spot.
According to the report, shipments of wearable devices in India exceeded 1 million units in the second quarter which represents a 66% year-on-year and 40% quarter-on-quarter increase, making it the best ever quarter for wearable devices in India. Relative to Q1, the top three brands have maintained their respective positions. The smart band accounted for nearly 90% of India’s wearable device shipments in the second quarter. In addition to the smart band, shipments of smartwatches also increased by 34%.
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Xiaomi’s wearable device shipments increased by 31% from the previous quarter and continued to rank first in the Indian market. However, compared with the previous quarter, Xiaomi’s market share declined slightly. Most of Xiaomi wearables are sold through online retailers, but Xiaomi has now significantly enriched its physical retail channel through its popular partner stores.
In addition to Xiaomi in the first position, the second to fifth positions are occupied by GOQii, Titan, Fitbit and Lenovo Group. Lenovo re-entered the top five after three quarters, and the company launched three new smart bands to strengthen the company’s position in the fitness band market, helping the company’s shipments achieve strong three-digit percentage growth in the second quarter.