Goldman Sachs released an investment research report today, maintaining Apple’s stock “neutral” rating, raising the target price from $200 to $240, a few days before Apple’s annual iPhone event.
Apple will hold a new autumn product launch on September 12. Goldman Sachs expects Apple to release three new iPhones, the 6.1-inch iPhone 9 with LCD screen, the 5.8-inch Phone XS and the 6.5-inch iPhone XS Plus based on OLED screens.
This is exactly the same as the previous reports of the media, although the specific names of the three new phones are still open to question.
Goldman Sachs said that for the iPhone 9, the price of 699 US dollars is unlikely. Goldman Sachs believes that the price of this phone is more reasonable from $800 to $849.
It has been previously reported that the 6.1-inch model may be priced at $699. Goldman Sachs said Apple is unlikely to adopt a lower pricing model given that the current iPhone X market demand exceeds expectations this summer.
Goldman Sachs also said that the pricing of the XS+ model will largely affect the average selling price of the new iPhones, which will ultimately affect Apple’s profits.