During last week, the reputed analyst Ming-Chi Kuo admitted that the pre-order for the iPhone XR was weaker than the interest seen in September for the duo of XS devices. However, a new report comes from Rosenblatt Securities’ Jun Zhang claiming that these “weak pre-orders” translated into sales of 9 million units over the course of the iPhone XR’s first weekend.
While these numbers look good, Zhang was expecting 1 million more for the 1st weekend. For that reason, the analyst decided to reduce his production estimates for the quarter from 90 million to 88 million. Moreover, he now expects Apple to slow iPhone product by 3 million in both November and December.
Due to the higher cost of iPhone XS series and the iPhone XR, Zhang does see an increase in Apple’s average selling price by between 8 and 10 percent during the Q4 2018. This, along with the 2018 iPad Pros and updated MacBooks could help the Cupertino company to generate $91.2 billion during the period, which will represent an all-time record for the company.
Jun Zhang is known as less optimistic among analysts when it comes to Apple. Despite this fact, nearly all analysts agree that this last quarter of 2018 will be awesome for Apple.