The chinese ELEPHONE brand has finally touched the african soil officially, because they just finished the opening of their first physical store on the continent. The big event happened during yesterday October 29th in city of Rabat, Morocco and it should be a first step of their expansion towards new growing markets.
Of course such important and big event attracted some big names too so there were quite some interesting people attending, like the Chinese Ambassador in Morocco Mr. Michel (Xinyuan Zhou), famous singer Simone Says or ELEPHONE image spokesperson Leila Gouchi. And speaking about Leila Gouchi is interesting in particular, because she is also starring in the ELEPHONE TV advertisment in Morocco. Everything got also officially tied with a speech from ELEPHONE CEO Mr. Ji and the Morocco main partner Mr. Said about the whole collaboration scale and plans.
The Rabat physical store is going to offer mainly the flagship ELEPHONE U series and A4 budget series, but is also important to the after-sales customer service and care. The company is planning to expand further to Africa in the coming months so we should expect to see several new stores being opened in various countries on the continent.