Chinese smartphone manufacturer Huawei is on the verge of setting foot in the offline market in India. On Wednesday, Huawei announced that it will be opening 100 experience stores with retail partners by 2019 and it also plans to make 1000 exclusive standalone stores by 2020.
It is believed that Huawei has tied up with retail electronics chain Croma to sell its Mate 20 Pro in different metro cities beginning from December 10. Besides that, Huawei is considered the second largest smartphone seller after Samsung in the 2nd quarter sales of 2018 and the company considers Indian market as a tier-1 market.
Wally Yang, senior marketing director at Huawei Consumer Business Group said that the company has an aggressive approach when it comes to offline market (globally) and it hopes to maintain same outlook in India by opening 100 exclusive experience zones through our retail partners by 2019.Yang also added that the company has a different position and they have now targeted premium segment where customers look to buy high-end tech smartphones.
To recall, not long ago Huawei’s sub-brand Honor had initiated its offline sales in India and now the parent company looks forward on doing the same. Oppo’s offshoot Realme is also planning a similar foray in offline retail. Furthermore, the company is planning to sell consumer product ecosystem and it will launch smart speaker, AI Cube, followed by smartwatch and laptop.
The senior director of the company said that the Huawei has a huge preference to Indian market as the country’s local research and development (R&D) center is very beneficial in development for global smartphones. Huawei has shown high importance to the Artificial Intelligence and has now organized a team working on AI and apparently invested in R&D software testing in Bangalore.