According to Counterpoint research, the high-end (phones that sell for $400 and above) smartphone market is still growing, reaching 19% for Q3 2018 while the overall smartphone market declined in the quarter 5%. However, only two manufacturers dominate the high-end market, collectively claiming over 65% market share.
In terms of overall share, Apple has a 47% share in the high-end smartphone market, followed by Samsung with 22%. Chinese manufacturers, Huawei, claims the third position with a 12% market share while Xiaomi make-do with the sixth position with 3%. Meanwhile, this is the first time that Huawei’s achieves double-digit market share.
According to the price, in the range of $400 to $600, Samsung is top with a market share of 25 %, followed by Apple and Huawei. However, in the $600 to $800 price range, Apple and Samsung almost completely dominate. The Huawei P20 put Huawei on the map in the above $800 segment but it couldn’t do anything about Apple’s massive 79% market share in that segment.
In the Chinese market, Apple still ranks first while Huawei, vivo, OPPO, and Xiaomi ranks second to fifth. In the Middle East, Latin America, Western Europe, etc., Huawei put up a top 3. Interestingly, the best market for Xiaomi is Central and East Asia (MEA).