Lei Jun: Xiaomi will continue to expand overseas – 5G will boost demand


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Recently, Lei Jun said in an interview with that the company is now focusing on promoting the high-end market, and at the same time expanding to Europe but its statement suggests that it will take some time before it concentrates on the US market. He did not outline the reasons for avoiding the US market. The United States is the world’s largest economy. It was once seen by Xiaomi as a promising market, but it is increasingly unfriendly to Chinese companies.

Xiaomi Lei Jun

“In the past two or three years, we have entered about 80 countries and regions,” Lei Jun said. “We hope that this momentum will continue.”

Lei Jun also stressed that 5G can not only boost the demand for smartphones, but it will also promote the development of Xiaomi Internet services. Xiaomi Internet Services now covers a wide range of services from online music to movies, serving a total of 220 million users. On the 10th of this month, Xiaomi announced the independence of the Redmi series which will now produce its own cost-effective smartphones. For this change, Lei Jun said that Xiaomi’s Mi brand can start to increase the price and configuration of its flagship smartphones.

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