Android and iOS are the two largest mobile operating systems in the world and these two systems have their dedicated fanbase. According to the latest data from market analyst firm CIRP, user loyalty in iOS and Android has reached an all-time high. This data measures system loyalty by activating the number of smartphones using the same mobile operating system as the previous device. The survey found that iOS’s user loyalty was 91%, while Android’s user loyalty was slightly higher, reaching 92 %.
In fact, the user loyalty of the Android systemis is higher than iOS probably due to the variety of Android phones for users to choose. However, the firm suggested that user loyalty of iOS system may exceed Android at some time this year.
Mike Levin, CIRP partner, and co-founder, said: “The loyalty of the iOS and Android systems have reached the highest level we have measured. In the past few quarters, users of these two systems loyalty is on the rise as users are accustomed to the features and consistency of the operating system. It takes time to get used to a new operating system, so fewer customers change their operating systems. Plus the quality of new phones and reliability is also a factor that inhibits changing systems.”