YouTube expands Instagram-like ‘Explore’ feature


The YouTube team is expanding its “Explore” feature, a new discovery tool introduced for the first time as an experiment in the iPhone application last year.

Similar to the Explore page on Instagram, the new feature of YouTube is designed to present users with a diverse set of personalized recommendations so they can more easily find something new to watch.

The test should now be available on all devices and as revealed by the developers, the feature has been updated to suggest even the smallest and most promising YouTube creators.

The changes to Explore were announced in a recent video in which the developers share the ideas they are testing before a public debut, such as the changes to the “dislike” button.

YouTube’s recommendation technology relies heavily on past viewing activity and other in-app behaviors while with the Explore tab, the Google team aims to broaden recommendations to include various topics, videos and channels that would otherwise have been excluded.

In addition, Explore now includes a new section called “On the Rise,” which will feature emerging YouTube creators (those with fewer than 10,000 subscribers).

Although it is now supported by all devices, Explorer is still available only for a “small amount” of testers.

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