India’s Apple product distributors began to carry out price cuts on the iPhone XR this Friday. This is the second time in one week that the iPhone has cut prices in overseas markets. As you remember, the last time it happened in China because of the lowered VAT.
The price of the 64GB iPhone XR will be reduced to Rs. 59,900 ($868); the 128GB version will be reduced to Rs. 64,900 (approximately $940), and the 256 GB will be reduced to Rs 74,900. (about $1085). Moreover, there is an option to get it with a 10% cash back. If the customer is a user of the Indian Bank HDFC, the high-capacity version can be acquired with a 22% discounted price tag.
According to Apple Insider, the reason for the iPhone XR price cut in India is mainly related to the agenda of meeting two major competitors -the Samsung Galaxy S10e and OnePlus 6T.
This week, Apple lowered prices for all of its products in China, mainly because VAT fell from 16% to 13%. However, Apple is indeed facing pressure to focus on revenue in China. Due to pressure from Chinese smartphone manufacturers, Apple’s revenue in China fell 26.7% in the fourth quarter of last year.
Also Read: Analyst: Fewer People Now Search For iPhones In China
Apple’s smartphone market share in India is actually small, currently about 1%. It’s mainly conditioned with the fact the iPhone is too expensive for the regular user in this local area. Moreover, the phone becomes even more expensive because of the import costs. That’s why the manufacturer has decided to assemble more iPhones in India to lower prices.