According to a set of new reports, Amazon will soon be launching a free variant of its music service in hope to steal some clients from Spotify. However, the new service should come with a more limited catalog compared to the Prime and Amazon Music Unlimited services. Furthermore, the free service’s availability would initially be limited to Echo Speakers and its launch could be as early as next week.
Amazon currently is very busy negotiating terms and conditions with several music labels to bring the ad-supported free service and expand its portfolio, as well as give a good taste of its music streaming platform to users – After all, a user could enjoy the free experience before deciding if he will upgrade to a paid plan.
The giant of e-commerce currently offers a starting plan for $3.99 per month delivering a 1-device only experience. The unlimited options start at $7.99 for Prime Members and $9.99 for the Music Unlimited service. Currently, Spotify is the only music streaming service that has a free option for its 120 million users. Amazon is going to bet on this strategy in order to gather more users over its platform. We’ll have to wait and see if the ad-provided free experience will bring the necessary results.