Reno is the new brand of OPPO that helps the company in realizing its double-brand strategy. The latter is adopted by a number of top manufacturers, including Xiaomi, Huawei, VIVO, etc. The first handset coming our way from this new brand is considered to be the OPPO Reno Standard Edition. Our protagonist was announced on April 10. And tomorrow, on April 19, this amazing smartphone will be available for purchase at online and offline channels. The 6GB+128GB version is priced at 2999 yuan ($447), the 6GB+256GB version is priced at 3,299 yuan ($492), and the 8GB+256GB version is priced at 3,599 yuan ($537).
In fact, this is a new brand and a new breath in the smartphone industry. The OPPO Reno series has a new product concept, design philosophy, and communication methods. In terms of the design innovation, the Reno series incorporates OPPO’s long-standing design thinking. The unique side-rotating lifting structure incorporates a front camera and a soft light. The earpiece, microphone, and rear flash are simple and elegant, and it creates the integrated flawless body style of the OPPO Reno series.
OPPO Reno Standard Edition is equipped with a 6.4-inch panoramic screen, which supports the light-sensitive screen fingerprint. There is a 48MP ultra-clear dual-camera on the back. It supports the super night view 2.0. Under the hood, we can find the Qualcomm Snapdragon 710 processor, a built-in 3765mAh capacity battery, which supports VOOC 3.0 fast charge, and it comes with ColorOS 6 system out of the box.
In other words, the OPPO Reno Standard Edition is a pseudo-flagship model, which not only sports a decent list of specs but also comes with a new style.