According to the latest data from consumer research firm CIRP, the iPhone XR continues to dominate the US smartphones market and is considered to be the best-selling model in the second quarter. Previously, Kantar’s data showed that the iPhone XR is the best-selling smartphone in the UK.
In terms of iPhone model sales, the iPhone XS Max sells more than the iPhone XS. And those who want the flagship iPhone seem to be more attracted to larger screens, while those who want smaller screens are more likely to choose the lower priced iPhone XR.
However, the success of the iPhone XR is not that good for Apple. The customers’ interest in this model affects the average selling price (ASP). CIRP’s US smartphone sales report for the last quarter said that the proportion of iPhone users who pays for larger storage increased from 33% in the same period last year to 38%. This should increase ASP to more than $800. On the basis of the high price of iPhone XS/XS Max, higher storage configuration helps to improve ASP. But now the low price of the iPhone XR offsets this high price difference.
In turn, Apple’s revenue in services has performed well. CIRP found that nearly half of the US iPhone buyers paid for iCloud expansion, and Apple Music’s subscriptions were also high. Among the US iPhone users this quarter, 48% use paid iCloud storage, 21% use iPhone music streaming services, and 13% use traditional iTunes music services.
But due to fierce competition from phone operators, retailers, and other warranty providers, AppleCare’s warranty service sales are bleak.