After unveiling the “Lei Jun” custom cases last month to celebrate the sales of 1.5 million units of Xiaomi Mi 9, the company’s CEO revealed a new set of cases with the RUOK (Are You Ok) branding. Today, Xiaomi officially announced that the “RUOK” mobile phone case will be available for sale at 10:00 am tomorrow (May 7th). The RUOK case has a two-color design and is available in five different color variants that are similar to the Lei Jun case released last month. The colours include purple, red, orange, mint green, and violet-blue. This protective case will be sold for 49 yuan ($7).
This protective case is designed for both the Xiaomi Mi 9 and the Mi 9 transparent version. This case is molded from a lightweight PC material. The design of this case got its inspiration from the words of Lei Jun at a product launch in India back in 2015. At the time, the company’s CEO’s English was below average and after he told the audience that they will get the Mi Band for free, he repeatedly asked: “Are You OK?”
That part of the launch surely became a meme on Chinese social media overnight, and of course, is screaming in all those who were attending at the referred event back in the days. Now four years after these words were said, Xiaomi’s is a giant in India, and in order to remember and celebrate Mi 9 success the company is offering a case with Lei Jun’s infamous speech.