Google and its parent company Alphabet have no financial worries. But there is still an area where their profits are not the most amazing: smartphones. Fortunately for them, the arrival of Pixel 3a has changed a lot of things. Going as far as doubling smartphone sales in the second quarter of 2019 compared to the previous year.
Alphabet has unveiled its second-quarter 2019 figures and posted a profit of $9.8 billion. Part of these benefits come from these smartphone sales that have seen a big improvement thanks to Pixel 3a. As said Sundar Pichai, CEO of Google.
A low price for higher sales
With the launch of Pixel 3a and 3a XL last May. General sales of Pixel phones in the second quarter more than doubled in one year. One question that can be asked is, “why did the 3a boost Google’s smartphones sales”. We quickly think of the price of the product, because the Pixel 3a is a smartphone quite unique in its kind. It is a mid-range that offers a great picture quality instead of sacrificing it as its competitors could do.
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We can also ask the question of timing. In the second quarter of 2018, the Pixel 2 had already been out for at least 5 months and was sold in far fewer markets than 3a. The latter came out in May, so we can think that sales of the smartphone have peaked at its release and that it will calm down in the coming months. Unfortunately, Sundar Pichai only said that the 3a and 3a XL had doubled sales, there were no concrete figures unveiled.
Thanks also to the operators
Finally, the Pixel 3a have been offered to a much larger public market through partnerships with many operators which was not the case – or to a lesser extent – for the other devices in the range.
So we can say that Google has finally marketed its product well in the market and will try to resume these partnerships with operators to allow, for example, Pixel 4 to take off in the best conditions.