For Samsung, it is currently very aggressive in the Indian market. This is because it wants to use the new Note 10 series to drive the sales of other products. The ultimate plan is to use the high-end market to take over the Indian market. Xiaomi has a strong grip on the Indian smartphone market. It has been the top brand consecutively for many quarters. However, Xiaomi’s major market is the mid-range and low-end market.
Ranjivjit Singh, senior vice president and head of mobile business marketing at Samsung India, said: “In 2018, we accounted for 52% of the high-end market. This percentage rose to 63% in the first half of 2019, and high-end smartphone sales are positive. It is growing at a rate of 9% to 10%. We are growing at a strong double-digit rate and we expect to grow by more than 20%.”
In addition to the Note series, Samsung’s other products in the high-end smartphone category include the Galaxy S-series and the A80. According to Ranjivjit Singh, the Note 10 series is a powerful flagship device that will bring the productivity and creativity of millennials to a whole new level.
He also said: “For the first time in history, the Galaxy Note 10 has two models, so consumers can find the Note that suits them best. In addition, they also feature an enhanced S Pen that converts handwriting into digital text…”
From August 23, the Galaxy Note 10+ will be sold at a price of 79,999 rupees ($1120), while the Galaxy Note 10 is priced at 69,999 rupees ($980).