iPhone 11 demand is beyond forecasts and Apple increases production


iPhone 11 demand is beyond forecasts and Apple increases production
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Apple has asked its suppliers to increase the production of iPhone 11 and 11 Pro up to 10%, after finding that the demand is higher than expected. This is reported by a recent report by Nikkei Asian Review which highlights how this increase will allow for the expansion of current production plans with 7 to 8 million units.

According to the source contacted by Nikkei, Apple initially adopted a prudent attitude, sending its suppliers orders for new iPhones lower than those of last year’s models. With the new supplies, the balance between the two product lines will be reversed and the initial stocks of the iPhone 11 series will be higher than those prepared for the start of sales of iPhone XS , XS Max.

iPhone 11

The report adds some details on the models of the new range most appreciated by the public. The highest demand is recorded for iPhone 11 and 11 Pro. While Apple would have seen slightly lower orders for the top model, iPhone 11 Pro Max.

“Demand is good for now. But we have to be careful not to be too optimistic,” one executive-level source told the Nikkei. “I hope that this year’s peak season lasts longer than last year.”

One factor that may have helped boost demand temporarily is that Apple’s iPhone 11 is still produced in China. And Washington has temporarily postponed a planned 10% tariff on China-made electronic imports. The delay in the tariff hike, from September to December 15, will help demand. During the Thanksgiving and Christmas shopping seasons. Donald Trump has hardened his posture on trade talks with China. Saying in September he did not want an interim truce.

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Source :

Nikkei

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