Sony smartphone division still in crisis, SonyMobile website retired


Sony Xperia

Sony continues to carry out the work of reorganization of its mobile division, after the difficulties encountered during 2019 which marked one of the lowest points for the Japanese company, which in three months (July, August and September) managed to sell only 600,000 Xperia smartphones (900,000 in Q1 2019).

This reorganization program includes the recent closure of Sonymobile website, the site which for over 10 years has been the reference point – as well as the home – for all the Japanese manufacturer’s smartphones. Anyone who tries to access it will be automatically redirected to Sony.com, in which the smartphone section is now accessible by following the Products>Smartphone tab.

Sony confirmed already at the end of 2019 that it would reduce the resources of the mobile division invested in Europe, while adding that the marketing of smartphones would not have been in question. The next few weeks could therefore prove crucial for Sony, which in a few days should announce several smartphones including:

  • Xperia 5 Plus: alleged variant of the Xperia 5 that we have already had the opportunity to appreciate thanks to the diffusion of images and video rendering.
  • A new top of the range that according to the latest rumors should be characterized by a 6.6″ OLED display and 4K resolution (HDR), Qualcomm Snapdragon 865 SoC, quadruple rear camera and support for 8K video recording.
Source/VIA :
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8 Comments

  1. Abhi Dwivedi
    February 21, 2020

    Interesting

  2. Arvind.V Ausarmal
    February 21, 2020

    Really good News, Interested to see Sony premium mobile in Indian market and my Hand.
    After use of Sony mobile for 15 years, I shifted to LG Mobiles.

  3. OM PLASTIC PACKAGING JAYDEEP BHUT
    February 21, 2020

    I interest

  4. Arijit Das
    February 21, 2020

    Its has time to show your boost technology for Sony mobile, you should know after every bad time come good times every company has to face this but sony mobile division should not be face down stand up with courage and give product compitition with lowest handset to highest which it will be in the mobile section as compared to Samsung, Lg, Panasonic, Oppo, Redmi, Vivo etc, be compititive with lower to higher which other company does. I am very sure it will be in fruit.
    Thank you
    ARIJIT Sony’s Top Fan and using Sony handset from first to last

  5. Ygor Cortes
    February 22, 2020

    They REALLY need to start doing some competitive prices and investing in camera processing. The have everything they need to be huge imo.

  6. Arvind Sagar
    February 22, 2020

    Sony moved out of India a few years ago. Pretty bad decision imo since India is the smartphone powerhouse of the world.

  7. Guest
    February 22, 2020

    Sony never moved out we drove it out because india loves cheap f@#₹ phones and Sony is a proper flagship phones maker. They tried so hard I’ve been using from ericsson to Sony all the products 20 years. Prices were high so what it was worth it.

  8. The Smashing Channel
    February 22, 2020