Does Google force manufacturers to mention Google Apps support on retail-boxes?


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The new Xiaomi Mi 10 smartphone series are one of the best Android smartphones in the market for now. These devices run on Android and come with Google services and apps, which has long been familiar and simply cannot be otherwise. Unless we are talking about Huawei and Honor, who now have problems in this area. But since the availability of Google applications is taken for granted, this is usually not even spoken about. Therefore, for some buyers, an inscription on the box was a surprise, notifying that smartphones give access to Google services.

On the box of the European version of the flagship smartphone Xiaomi Mi 10 Pro there is an inscription “with easy access to the Google apps you use most”, which means that the smartphone provides easy access to the most frequently used Google applications. This could be a marketing strategy by Xiaomi, to take advantage of Huawei’s position.

Many users have begun to discuss the situation on the net, trying to understand what it is about. Does Xiaomi troll its competitor or does this inscription have some other meaning?

Xiaomi says Google is forcing OEMs to mention Google apps support on retail boxes

XDA-Developers have already conducted a small investigation, finding out that this is not an initiative of the Chinese orange brand, but a new Google request. Some Xiaomi representatives have also confirmed that.

Previously, Google has already made similar moves, forcing manufacturers of smartphones with Android OS on board to indicate this explicitly. Therefore, in the near future we can expect similar statements from other vendors. Xiaomi turned out to be the company whose last license agreement with Google recently expired and the time has come to accept a new one that already contains this requirement. Some media add that is Vivo also confirming that new measure by Google.

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Recently, in an expected move, Xiaomi has become the third-largest smartphone manufacturer. Before the trade ban by the US government, Huawei clearly attacked the top of the market, wanted to permanently overtake Apple and attack Samsung in the long term. Now the market is collapsing for Huawei, at least for international smartphone sales. As Strategy Analytics reveals, Xiaomi narrowly passed Huawei in February 2020. Samsung was first in January with 18.2 million sales then we have Apple with 10.2 million units. In addition, we have Xiaomi at 6.0 million, then Huawei with 5.5 million units.

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