Some decades ago, phones were for some basic features like making calls or sending text messages. However, with the advent of smartphones, all that changed. Smartphones are designed to perform all sorts of functions. In fact, the tablet market is no longer lucrative because we now have smartphones with displays above 6-inches. Well, it seems that smartphone manufacturers will rather join the smart TV market rather than the tablet market.
After the boom of smartphones, companies around the world are now focusing on the smart TV market. Although traditional TV OEMs are favored by customers in Western markets, Chinese smartphone manufacturers have occupied a place in developing countries over the past few years.
Now, because people can access the Internet at a cheaper price than before, it makes sense for companies to bring their IoT devices to market. One of the best ways is through smart TV because it connects the whole family with the rise of OTT platforms .
Unlike the purchase of smartphones by individuals, the purchase of smart TVs involves family decisions. To this end, brand awareness is very important. Smartphone brands have earned a reputation among young people. This has been helping them enter the TV market segment.
Many Chinese smartphone manufacturers are now in the smart TV market
Xiaomi is one of the earliest smartphone manufacturers to enter the field of smart TV. It is very popular, especially in India, and became the country’s largest smart TV brand in a short time. Globally, its market share in this area is 7%.
Since the second half of last year, many mobile phone manufacturers have entered the field of smart TVs. Even OnePlus has begun selling advanced smart TVs in India and plans to launch more affordable new models in July. In addition, its sister brand Realme also released a TV in India last month. On the other hand, Huawei’s smart screen is also very popular in the market.
However, smartphone manufacturers are providing more features at affordable prices, and are steadily increasing their share of the smart TV market. This is actually a good move for many smartphone manufacturers. It does not only give them an opportunity to make money, it provides the avenue to enter more markets. With smartphones alone, OEMs are skeptical because the smartphone market in many countries is becoming swiftly competitive. Establishing a brand name with some other product is profitable for smartphone manufacturers.