Back in 2017, Samsung launched its own iteration of virtual assistant dubbed Bixby in order to complete with its competitors. It seems like the chaebol was trying to create its own ecosystem with its virtual assistant. Samsung tried numerous ways to push the service to the users and the common approach was to include the dedicated Bixby key. Well, the assistant didn’t receive positive criticism from the community and Galaxy Fans.
With the Galaxy S10 lineup, Samsung decided to drop the idea of a dedicated Bixby key. Well, the brand still tried to push its assistant by mapping it to the power key when pressing it for a long period. If the recent report is to be believed, Samsung is considering dropping its Bixby over Google Assistant.
Samsung considering dropping Bixby for Google Assistant!
According to a report by Reuters, Google has been trying to get Samsung to drop its own services such as Galaxy Apps Store and Bixby assistant. Of course, Google’s own services will then take over. For those who’re unaware, Google offers incentives to manufacture for a portion of the revenue generated by Google apps on their devices. Not just Google, other manufacturers try to tie up with other brands as well. For instance, various Microsoft apps come pre-installed on Samsung devices.
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Unlike most brands out there, Samsung pushes its own services in order to collect all the generated revenue. Even though Samsung apps and services are quite old, some of them are still half baked. Samsung still tried to cling to its apps and services, and it seems like this might change soon. Samsung and Google are currently undergoing some negotiations for a new deal in which the South Korean giant will switch to Google’s offerings.
This means that we might not see Bixby, Galaxy Apps Store, and more in future devices. The report further mentions that both the brands are aiming to finalize the terms by Friday.
Samsung says “closely working with Google to offer the best”
In the statement, Samsung said that it will commit to its own services but will still “closely work with Google and other partners to offer the best mobile experiences”. Google, on the other hand, mentioned that it keeps on discussing with its partners to improve the user experience. Furthermore, the search engine giant added that Samsung is free to create its own app stores and digital assistant.
Well, we will have to wait and see whether the deal goes final by Friday or not. Whatever happens, we will make sure to keep our readers updated.