In a year plagued by the COVID-19 pandemic, smartphone makers have suffered from a great loss in the first half of 2020. Now, we’re finally seeing some signs of recovery with markets resuming their operation. Despite the lower demand for smartphones, some companies managed to overcome with a new product range that has increased its popularity this year – The range of true wireless devices. Apparently, products of this range are finally catching the users.
As a direct effect of the crescent popularity of wireless studio devices, the demand for chips has increased as well. The surge in demand comes right after orders for non-AirPods counterparts have risen in the market.
TWS products are the new trend in the mobile industry
According to a report from Digitimes, an industry source recently stated that sales of TWS products were quite slow in the first half of 2020. Apparently this was due to the fact that customers were spending more on laptops and notebooks. Customers had to adapt to the work from home requirements and TVs for general entertainment. Now, with the dust settling, the TWS market is shining again with OEMs gearing up for production. This year, we saw several companies like Realme and OnePlus joining the trend with competitive products. Each one of them wants to tackle Apple’s upcoming AirPods 2020. And we’re accounting just the mainstream companies, there are several other firms, smaller ones, filling the segment with TWS devices and we are sure that they’re moving costumers just like the big ones.
The source further states that Realtek Semiconductor is ramping up production for its RF SoCs. It will grow even further in the third quarter of 2020. Moreover, it revealed that nearly half of all Realtek’s shipments of Bluetooth chips were for TWS applications. Similarly, MEMS microphone technology is also becoming increasingly popular in the market. Technologies like ANC (Active Noise Canceling) are the reason behind this surge for MEMS. Currently, ZillTek Technology is getting the biggest slice of benefits.
Logic IC packaging firm Greatek Electronics, an affiliate of Powertech Technology (PTI), also experienced a surge in its orders and is expecting its visibility to greatly extend during the last quarter of 2020. The company currently serves as a backend service partner for a number of suppliers of MCUs, MEMs chips, and other TWS chips.
We expect the TWS market to become even more popular by the next year. After all, more products will keep coming until next year. Moreover, new true wireless headsets are likely coming to cover all segments in the market. From the budget to the premium segments.