Unsurprisingly, in the second quarter of 2020, smartphone manufacturers’ profits will be lower than in the same period in 2019. Compared with 370.3 million units in the second quarter of 2019, overall smartphone shipments in the second quarter of 2020 decreased by 20.4% reaching to 294.7 million units.
The main brands have not changed much. Samsung and Huawei each gained 20% of the market share. At the same time, the Cupertino-based Apple is in the third place with a market share of 13.5%. Samsung’s smartphone shipments were 54.7 million units, down from 75.1 million units in the second quarter of 2019 and 60 million units in the first quarter of 2020.
Huawei’s shipments were 54.1 million units. Compared with 58 million units in the second quarter of 2019, this is not a big change. It also accounts for 42.6% of the Chinese market.
Apple shipped 38.3 million smartphones in the second quarter of 2020, and almost reached 38.5 million in the second quarter of 2019. Gartner attributed Apple’s good performance to the improvement of China’s business environment.
The remaining top-ranked brand is Xiaomi (10.2%). So we can say its market share didn’t change much when compared with 10.7% in the first quarter of 2020. OPPO has a market share of 8.6%. At the same time, Realme is the only brand that achieved double-digit growth, up 11% from the second quarter of last year.
According to Omdia’s data, the iPhone 11 is the best-selling smartphone in the first half of 2020. The company has shipped 37.7 million units. Samsung’s Galaxy A51 is still the second best-selling product with 11.4 million units, followed by Xiaomi’s Redmi Note 8 and Note 8 Pro with 11 million and 10.2 million units, respectively. Apple’s iPhone SE (2020) sold 8.7 million units, followed by the iPhone XR with 8 million units, the 11 Pro Max with 7.7 million units, and the iPhone 11 Pro with 6.7 million units.
By the way, recently, Counterpoint Research released its own report concerning the smartphone shipments of the second quarter. According to the research company, the overall smartphone shipments dropped by 23%. This is the largest drop in the industry’s history but the average wholesale price (ASP) increased by 10% year-on-year.