It’s not every day we see Meizu in the headlines. The company that once was one of the most relevant smartphone makers in China lost space with the crescent competition. Moreover, it failed to build a good global strategy such as companies like Oppo, Xiaomi, and Huawei (before the ban). Now, the company is pretty much concentrating its efforts on its domestic market. In May, the company unveiled a duo of flagship handsets dubbed Meizu 17 and Meizu 17 Pro. It’s not unusual to see Chinese companies launching special edition handsets. Meizu isn’t an exception. Today the company is unveiling a new Meizu 17 Kartrider Rush + Limited Edition Box for a 3,699 yuan ($551) price tag.
KartRider Rush + is a trending game in 2020 and Mario Kart Go’s biggest competition. It’s natural to see Meizu betting on a game that has a good amount of fans out there. We just don’t know if anyone is engaged enough to buy a special limited edition gift box. Interestingly enough, Meizu figures as the second company to partner with the game. Huawei was the first one since it partnered with the game’s developers in the HONOR X10 launch. The company offered a limited edition gift box for select customers.
Honor offered a figurine inside the gift box. Meizu, in counterpart, is offering just a scratch card for in-game content. Moreover, Honor sent the box to select customers who pre-ordered the HONOR X10 before its official sale. Meizu will offer the gift box as a prize during the 11.11 (Singles Day) sale festival.
A simple smartphone with the “Special Edition” moniker
Unfortunately, we don’t have a hugely customized phone as Oppo often does. Instead, we have a Fantasy Unicorn colored Meizu 17 with 8GB of RAM and 128GB of Internal Storage. This colorway quite resembles the recently released Huawei Mate 40 Pro on its Mystic Silver paint job. The icing on the cake here is the exclusive content for Kartrider Rush+. The device retails at the very same as the standard edition. The limited-edition is available for pre-order until November 1. Actual sales will start by November 11.
The Meizu 17 packs the Snapdragon 865 SoC and draws power from a 4,500mAh battery with 30W fast-charging. The device flaunts a 6.6-inch FHD+ display with a top right-aligned punch hole housing a 20MP selfie snapper. On the back, we have a horizontally aligned Quad-Camera array with 64MP + 12MP + 8MP + 5MP cameras. The device ships with Android 10 and Flyme 8.1 running atop.