Huawei has been suffering attacks from the US government on its software and hardware fronts during the last years. The US government has sanctions against the company. So far it has taken Google Apps from its Android OEM and this year condemned the Chinese firm HiSillion division to limbo. Now, Huawei needs to rely on partners to keep its smartphone division alive. Meanwhile, it tries to sell the Huawei Mate 40 series, as the latest phones to ship with Kirin chipsets. Despite all the issues, the company managed to keep the top spot in Russia. The Chinese Behemoth currently stands as the top company in online smartphone shipment share during the third quarter of 2020.
Huawei kept the lead in online smartphone shipments, but the situation still is complicated
Counterpoint Research published its latest report on the smartphone market in Russia for Q3 2020. Worth noting that things are looking bad for Huawei, however, the company managed to keep the lead in the Online smartphone shipment market list. The giant achieved a share of 27.8% which is expressive. This represents a 2.2% YoY increase from 2019, but in counterpart, it is a 7.2% decline Quarter on Quarter. According to the report, the company’s ex-sister brand Honor has taken the biggest part of online shares thanks to the Honor 30 series.
The smartphone sales get an increase of 5% Year on Year in Russia. Online smartphone sales hit 34% in the third quarter of 2020. This is a 2% QoQ increase from Q2. This isn’t a movement that comes out of nowhere. The first quarters of 2020 were strongly plagued by the COVID-19 pandemic and this affected smartphone sales. However, in Q3 2020 customers moved to online platforms due to the promotional offers, gifts, cashback, and other strategies offered by this purchase mode.
Honor, for instance, offered a set of coupons to boost its sales whereas companies like Xiaomi managed to overcome Samsung with aggressive models. Xiaomi achieved five entries of the top-10 online smartphone models with the Redmi Note 8 Pro, Redmi 8A, and Note 9 being the top three models. Realme managed to join the list for the first time with a 1.7% YoY increase in share.
The list also has Apple which currently sits in fourth place with an 8.3% online market share. As for the online platforms, M.Video-Eldorado, Russia’s biggest consumer electronic chain, leads the online platform in Russia with a share of 32.5%.