Last year the smartphone took a hit in the first months due to the COVID-19 pandemic. The segment of wearables that comprise smartwatches, true wireless earbuds, and other wearable technology, on the other hand, scored very positive results the whole year. Since the segment is growing exponentially every month it’s natural to see more and more companies joining it. Xiaomi is one of the companies that invests in the segment since its first iterations, nowadays the company has many devices under its wearable category. Users can pick anything from the low-end segment to the high-end segment. The brand currently explores the TWS segment with the Mi AirDots and Redmi AirDots lineup, but according to a recent report we’ll soon have new POCO-branded earbuds dubbed POCO Pop Buds, but that’s not exactly what you expecting.
Unfortunately, POCO seems to be turning into a rebranding brand. The brand still has a few original devices coming promptly, but the big majority is based on existing Redmi products. Today, a pair of earbuds dubbed POCO Pop Buds have emerged on Bluetooth SIG certification. However, they are based on the Redmi AirDots 3 Pro. These hearables will also reach certain markets as Redmi Buds 3 Pro. Worth noting, that POCO had planned a POCO Pop Buds for the last year, but the company decided to delay them. Apparently, the original product was scrapped as the Redmi AirDots 3 Pro is brand new.
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POCO Pop Buds / Redmi Buds 3 Pro coming soon with ANC
The new TWS features support for Active Noise Cancellation (ANC) and offers 7.2mm drivers. It is listed on the Bluetooth SIG certification website ahead of its international launch. The listing reveals the model number and Bluetooth standard support of the wireless earbuds. It features model number TWSEJ01ZM and offers Bluetooth 5.2 support. The certification listing also sheds some light on the devices’ international names.
The listing on the Bluetooth SIG database reveals that Xiaomi will launch the AirDots 3 Pro with a different moniker in international markets. The True wireless devices will probably launch as POCO Pop Buds in India. While POCO is a name that achieved relevance in the global market, it seems to be tied to the Indian market.
The brand recently confirmed that it is working on its first wireless earbuds. However, the launch was delayed due to the pandemic. POCO India Country manager, Anuj Sharma, has been testing two different variants since the last year. However, these variants were crapped. Apparently, there are multiple challenges to keep in mind while developing the product. These include the weather conditions, ear type, fie, and more.