User Data Matter
In this regard, Invisibly conducted survey and found out that 82% of respondents accept the measures various tech companies are implementing in terms of limiting data collection. Moreover, 76% do not like receiving targeted ads online and require this practice to stop. 68% think data privacy is very important. Surprisingly, at least for me 11% more men than women don’t mind receiving targeted online ads.
As for Invisibly, it’s a platform that empowers mobile device users to earn some money by selling their data to advertisers. This may sound unacceptable, but in fact, we are giving away our personal data to advertisers for free.
Well, other interesting statistics that come our way from the platform prove that as of May 16th, 15% of Apple users have given third-party apps permission to track them. If you remember, recently, Apple start rolling out the iOS 14.5 update, which brings the so-called Transparency feature. The latter requires developers to ask users whether they want to provide personal data for the purpose of sending them online ads. Moreover, in the US, 6% of iOS users allow travel app trackers to follow them and get corresponding date.
Some Apps Need More Data
Interestingly, there are apps that require more data than others. Say, in the category of Messaging and Video Calls, Facebook Messenger not surprisingly tops the list and collects the most personal data. At the same time, Cisco Webex Meetings collects the least data. Correspondingly, in the Social Media apps, Facebook collects the most personal data. On the opposite, Clubhouse takes the least.
In the “Navigation” category, Waze GPS is on the top, but InRoute shares no data at all.
Obviously, most popular apps get most data. But there are apps that do not need any data at all. To survive, they charge a fee for using the app. Plus, some have in-app purchases.
At last, the survey shows Social media and Food Delivery apps require user data the most. Shopping, Dating and Payments are in the top five as well. They are followed by Flight Booking, Period Tracker, Messaging & Video Calls, Streaming and Personal Finance.