Instagram To Roll Out Subscriptions Feature To Help Creators Earn Money


Instagram

Instagram is gearing up to introduce a subscriptions feature that will enable creators to generate income from the social media platform. With the arrival of creator subscriptions, Instagram users may have to shell out money to access content, see Stories, or media from their favorite creators. Asidc from that, the Apple App Store listing of the Meta-owned app (FKA Facebook) in India and the US now has an Instagram Subscriptions category. Also, the aforesaid category is available under the In-App Purchases section.

Instagram To Add A Subscriptions Feature

The in-app subscriptions have been listed on the iOS App Store at INR 89 (about $1.20)per month. The Instagram Subscriptions were originally spotted by TechCrunch, carrying price tags of $0.99 (about INR 73) and $4.99 (about INR 360) in the United States. Moreover, the Instagram Subscriptions feature is live on the App Store in India. This implies that the official subscription model could be available on the platform in the next few days. According to some Twitter users, the new in-app purchase option has been made available in the UK as well.

Head of Instagram, Adam Mosseri had previously indicated that the company is planning to introduce subscriptions. Moreover, Mosseri said that the subscriptions will help monetize the popular platform while giving creators an efficient way to earn money officially from their profiles. To recall, Facebook recently revealed its plan to offer incentives to creators through subscriptions to their content while evading Apple’s payment platform. Details about the newly introduced subscription are available along with Instagram Badges.

Other Key Details

Instagram’s US App Store listed its first Instagram Subscriptions in-app purchase on November 1. Moreover, it carried a price tag of $4.99 at the time, according to TechCrunch’s report. The report quotes analytic firm Sensor Tower. Furthermore, the report suggests that the in-app purchase carries $0.99 price tag after its debut on November 3. Interestingly, some Twitter users claim that the new subscription plans have arrived in the UK. However,  Instagram hasn’t officially confirmed the availability of these in-app purchases. As part of this move, content creators and influencers on the app will be able to sell access to their exclusive content.

To recall, Twitter rolled out a similar feature dubbed Super Follows earlier this year. Super Follows enable users to share subscriber-only content in a bid to earn monthly revenue. The social media giant outlined plans in February. It introduced them in September for iOS users in Canada and the US. As part of the plan, creators can offer a $2.99 (about INR 220) monthly subscription. Other monthly subscription options are $4.99 (about INR 360), $9.99 (about INR 730) per month.

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