TECNO unveils innovative imaging technology, promises studio-quality photos


Transsion Holdings brands like Tecno and Infinix are doing their best to stay in the headlines. While Infinix is promising to revolutionize the market with a 160W fast-charging smartphone, Tecno is presenting today a new innovative imaging technology. Today, the Chinese brand has revealed a new fruit of its innovation and achievements in imaging technologies. These announcements were made during the “Global Mobile Camera Trends 2022: Innovation Talk” webinar hosted by the technology research firm Counterpoint.

With advances in dark complexion imaging aimed at users across key markets in Africa, India, and other regions. Tecno has discussed recent achievements and breakthroughs regarding light sensitivity, image, and video stabilization. It also focuses on zoom, and high-resolution techs involving technologies like RGBW and G+P, Sensor-Shift, and Telescopic Lenses. Tecno has promised some of these new technologies will be available in their 2022 product lineup. According to TECNO, these technologies will revolutionize a phone’s photographic capabilities and allow users to take studio-quality photos and videos without any professional skills.

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Tecno wants to be the first Android OEM with Sensor-Shift

According to Jimmy Hsu, Senior Product Manager of image technology, Tecno has made significant progress in light sensitivity through a self-developed RGBW sub-pixel rendering algorithm. It increases the light captured by the CMOS sensor by 60 percent. He adds that Light intake will see a 30 percent enhancement thanks to G + P lens technology. It results in an overall 200 percent increase and brings a revolutionary low-light imaging experience to consumers.

Tecno also plans to release its Sensor-Shift technology in 2022. It will be the first Android smartphone brand to do so. Sensor-Shift, for those unaware, is an image stabilization technology. It makes use of sensor movements instead of lens movements to compensate for vibrations. He also says that the control accuracy of Techno’s Sensor-Shift will reach 350 percent of the current level. Moreover, it has space for further algorithm optimizations in the future.

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The company is also working on a concept phone with a telescope lens geared to launch in 2022. The lens provides advantages such as lossless zoom and a larger aperture. The company also adds that the “compressed back focal length(BFL) design with motorized stretchable lenses will significantly reduce the thickness of the phone. It will integrate consumer’s demands for simple appearance and high performance”.

Samsung also promised revolutionary changes at the event

Apart from TECNO, DxOMARK and Samsung also appeared in the webinar with Samsung’s VP and Head of Research & Development. He stated that through their Tetra and Nona technologies, Samsung is close to the point where smartphone brands can now deliver DSLR-grade photography in the handset of customers.

You can check more details about Samsung’s revelations here.

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