Apple iPhone shipment target exceeds 300 million units this year


iPhone 13 Pro

Apple’s iPhone shipment target for the first half of next year has increased by 30% over this year. Furthermore, the company’s annual shipment will exceed 300 million units for the first time. On December 5th, Apple stated that the iPhone shipment target value for the first half of next year was set at 170 million units. This is about 30% higher than this year’s 130 million units. Furthermore, the company has notified its major component suppliers to adapt to supply and demand plans. Given the high popularity of the latest iPhone 13 series, coupled with the inexplicability of parts supply and demand, this goal may be quite a challenge.’

Apple iPhone 13 series

ETnews believes that Apple’s strategy is to do its best to expand its market share by the first half of next year. Apple is currently the largest smartphone manufacturer in the Chinese market after a lapse of six years. The company’s Q3 global share remains in the second position. The American manufacturer is still behind Samsung globally. 

Analysts believe that the iPhone 13 series launched this year has been selling very well. Currently, more than 80 million units have been sold, which is expected to hit the highest sales volume in history. In the global market including North America, the popularity of the iPhone 13 is also soaring. However, the current supply is still insufficient, and it takes more than a month from order to delivery.

iPhone 13 series will hit peak sales at the end of this year

According to Korean media reports, Apple’s iPhone sales are usually “up-low”. After the new iPhones were launched in the third and fourth quarters, they will gradually reach peak sales by the end of the year. However, they will decrease slightly in the first half of the second year. On the contrary, as the demand for replacement and the pent-up demand due to the pandemic grows substantially, the smartphone market will also grow substantially. According to reports, Apple halved the output of iPads and older mobile phones and concentrated resources on iPhone13.

Samsung Electronics needs to maintain its leading position in the global market. The South Korean manufacturer has also set a target for offensive smartphone shipments with next year’s plan. Samsung Electronics has set its target for smartphone shipments next year at 334 million units. This is an increase of 25% from this year (267 million units). The company plans to double the output of the Galaxy Z series of foldable smartphones. It will also expand 5G to all models of the Galaxy A series to increase profitability.

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