The Wall Street Journal reported that driven by the success of the iPhone 13 series, Apple reached the top mobile phone sales in China for the second consecutive month in November. After 6 years, Apple’s market share in China reached the top in October for the first time. The latest data from Counterpoint Research shows that the iPhone account for 23.6% of China’s smartphone sales in November, up from 22% in October 2021. These figures also show that the iPhone has maintained its leading position in the market for two consecutive months in China. Chinese brand, Vivo, follows Apple with a 17.8% market share.
This is mainly due to the huge popularity of the iPhone 13 series in China. The Double 11 shopping season also contributed. Counterpoint Research predicts that Apple’s iPhone sales are expected to decline from December or January 2022, because most of the old iPhone users may have finished upgrading their devices. In addition, Counterpoint also linked the surge in Apple iPhone sales to the sanctions on Huawei phones.
So far, the overall performance of the fourth quarter shows that Vivo has a leading 23% shipment share, and Apple ranks fifth with 13%. Although all the data for the fourth quarter have not yet been released, Apple’s overall position has seen some decline. According to previous data, about one-fifth of the total iPhone sales come from Chinese consumers. In addition, Counterpoint data shows that Apple’s November sales increased by 15.5% over the previous month.
Apple iPhone shipment to exceed 300 million in 2021
Apple’s iPhone shipment target for the first half of this year has increased by 30%. Furthermore, the company’s annual shipment in 2021 will exceed 300 million units for the first time. Apple claims that the iPhone shipment target value for the first half of this year is 170 million units. This is about 30% higher than this year’s 130 million units. Furthermore, the company has notified its major component suppliers to adapt to supply and demand plans. Given the high popularity of the latest iPhone 13 series, coupled with the inexplicability of parts supply and demand, this goal may be quite a challenge.
ETnews believes that Apple’s strategy is to do its best to expand its market share. Apple is currently the largest smartphone manufacturer in the Chinese market after a lapse of six years. The company’s Q3 global share remains in the second position. The American manufacturer is still behind Samsung globally.
Analysts believe that the iPhone 13 series launched last year has been selling very well. Currently, more than 80 million units have been sold, which is expected to hit the highest sales volume in history. In the global market including North America, the popularity of the iPhone 13 is also soaring. However, the current supply is still insufficient, and it takes more than a month from order to delivery.