Samsung wants to achieve incredible success this year with Tiger strategy


According to the Chinese horoscope, 2022 will be the time of the reign of the Tiger, which will come into its own on February 1. Astrologers are already talking about the fact that this year will be eventful, someone will have to change life orientations and revise the principles. Change and transformation will be a priority. Samsung is also expecting changes, which today announced a new strategy with the symbolic name “Tiger”.

The main task is the more aggressive promotion of their devices on the market. The goals are ambitious: to become the number one company in all product categories, to increase the market share in the segment of premium devices with a price tag of more than $ 600, to increase user migration to Galaxy smartphones, and also to increase sales of smartphone accessories, including headphones.

The abbreviation Tiger is not just an association with the symbol of 2022, but a symbiosis of goals, where each of the letters has a meaning. Here are the points that Samsung voiced:

  • become a leader in all categories;
  • increase the share in the flagship niche;
  • compete with Apple and close the gap;
  • expand its presence in the wireless headphone market;
  • this year should be a record year for the company in terms of achieving its goals.

Samsung’s mobile division will strive not only to produce smartphones, but also smart devices. The goal is to become a brand that is revered by the youth audience and provides innovation.

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For many months, the Internet was full of rumors about the upcoming launch of the “affordable flagship” Samsung Galaxy S21 FE; which should replace the rather successful Galaxy S20 FE. Today, the South Korean tech giant has finally unveiled the long-awaited device.

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The smartphone is running on the basis of last year’s flagship platform Qualcomm Snapdragon 888; which also served as the basis for versions of the full-fledged flagship Galaxy S21, sold in a number of markets, including the United States. The chipset works in conjunction with 6 or 8 GB of RAM. The storage capacity is 128 GB or 256 GB. The smartphone is equipped with a 6.4-inch Dynamic AMOLED 2X screen; with Full HD + resolution and refresh rates up to 120 Hz. That is, the new product offers the same display as the base Galaxy S21; but its diagonal is increased by 0.2 inches. The screen is covered with durable Corning Gorilla Glass Victus.

The main camera of the smartphone combines a 12-megapixel main sensor with an f/1.8 aperture and wide-angle optics, a 12-megapixel ultra-wide-angle module with a viewing angle of 123 degrees and an 8-megapixel telephoto module. The selfie camera is a 32-megapixel sensor with 81-degree optics.

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