It is known that on February 8, the premiere of the Samsung Galaxy S22 series should take place. There will be three new products, where the bigger Galaxy S22 Ultra will stand out with its design in the style of the Galaxy Note 20, advanced cameras and stylus support. And insiders are preparing the audience for the fact that the price tags for new flagships will be on average $100 higher than they asked for their predecessors.
Network sources say that the increase in prices for the Galaxy S22 will be a logical explanation. Among the key cost-increasing factors are the global shortage of chips, an increase in the cost of a number of key components by 30-40%, and also added 10-15% in price to image sensors and charge controllers.
The Samsung Galaxy S22 is expected to start at $899, while the Galaxy S22+ is expected to cost $200 more. Naturally, the most expensive in the new line of flagships will be the Galaxy S22 Ultra, the price of which could be $1299.
All new devices should offer AMOLED displays with a refresh rate of 120 Hz, up to 12 GB of RAM and up to 512 GB of memory, batteries with a capacity of 4500 to 5000 mAh, 45W fast charging and wireless charging technology. The main intrigue is whether there will be a version with the Exynos 2200 chipset or will they only offer an option with Snapdragon 8 Gen 1.
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Samsung wants to achieve incredible success this year with Tiger strategy
According to the Chinese horoscope, 2022 will be the time of the reign of the Tiger; which will come into its own on February 1. Astrologers are already talking about the fact that this year will be eventful; someone will have to change life orientations and revise the principles. Change and transformation will be a priority. Samsung is also expecting changes, which today announced a new strategy with the symbolic name “Tiger”.
The main task is the more aggressive promotion of their devices on the market. The goals are ambitious: to become the number one company in all product categories; to increase the market share in the segment of premium devices with a price tag of more than $ 600; to increase user migration to Galaxy smartphones, and also to increase sales of smartphone accessories, including headphones.
Samsung‘s mobile division will strive not only to produce smartphones, but also smart devices. The goal is to become a brand that is revered by the youth audience and provides innovation.