Smartphones are getting more expensive- global ASP approaching $300

Android smratphones June 2023

Do you feel that the price of smartphones has become more expensive in recent years? Considering that the starting price of Chinese flagship phones is not 1999 yuan ($310) as originally defined by Xiaomi, it is not everyone’s illusion that mobile phones are more expensive. In fact, the price of mobile phones around the world is getting more expensive. In 2021, the average selling price (ASP) of global smartphones now approaches $300. According to data released by research firm Strategy Analytics, the global smartphone wholesale ASP will exceed $300 in 2021. This will be the highest ASP of global smartphones since 2013.


Global smartphone wholesale revenue is expected to grow by 2% year-on-year in 2022. Wholesale earnings will remain on an upward trajectory throughout the forecast period until 2027.

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Which countries and regions in the world have the cheapest and most expensive mobile phones? Africa and the Asia-Pacific region have the cheapest smartphones globally. However, the countries with the most expensive smartphones are also in Asia. The smartphone market with the highest ASP used to be Japan in 2020. However, in 2021, South Korea will surpass Japan to become the country with the highest mobile phone wholesale ASP. The main reason is that Samsung’s foldable smartphones sold in the country have driven the average price. It is expected that no country will surpass South Korea before 2027. This means that South Korea will have the highest ASP over the next five years.

Smartphone chips – a key factor to price increase

In the past ten years, the demand for chips driven by mobile phones has been a well-deserved main force in the semiconductor industry. The popularity of the iPhone and Android phones has driven the entire semiconductor industry to undergo earth-shaking changes in the past decade. According to Siltronic statistics, the terminal market with the largest demand for 12-inch wafer area in 2020 is the smartphone market, accounting for up to 25%.

In fact, as early as a few years ago, everyone began to predict that the smartphone was about to end. However, the smartphone market has maintained a stable basic market in the past few years. Nevertheless, due to the pandemic and geopolitics, the smartphone industry is struggling. Recently, Kuo Ming-Chi claims that major Chinese Android mobile phone brands have cut orders by about 170 million units so far this year (accounting for 20% of the original shipment plan in 2022).

The financial report disclosed by TSMC a few days ago has become a weather vane. In its financial report, there will be a plunge in chip orders.

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