According to some new reports, Netflix is currently exploring the possibility of launching live streaming on the platform. Special issues of comedy projects, reality shows and other content will be live.
The reports say that the live streams will be a handy tool for showing additional show content and for audience voting in various competitions. The platform can also air comedy specials – the library has a collection of stand-up comedy performances, and this year was Netflix’s Is a Joke Fest. Performances from the event will be posted later, but next year the audience may see them immediately.
One of the main competitors of Netflix has already begun experimenting with live streaming- the Disney Plus platform showed the Oscar ceremony this year and promised to soon release another competitive show in this format.
Live streaming is coming to Netflix
The need for a change for Netflix is particularly acute right now, with the company’s Q1 earnings report disastrous, sending stocks down 37% in just one day. During the reporting period, the service lost 200 thousand subscribers; and in the next quarter the outflow of customers could reach up to 2 million. In addition to live broadcasts, the company may try to rectify its situation by introducing a cheap tariff with advertising; as well as a ban on the use of one account by several households.
If at the beginning of this year, one share of Netflix costs about $600; then at the moment the cost of one share of the company is about $170. The collapse of market capitalization by more than three times is not at all what shareholders and management would like. The company intends to take a number of steps to increase the subscriber base and restore investor confidence. One of them is the introduction of a more affordable subscription.
Netflix has talked about the cheapest tariff plan before, but now they are boosting resources for its implementation as quickly as possible: not in a year or two, but already in the last quarter of this year. The display of advertising will offset the cost of such a subscription.
The introduction of a new tariff plan with advertising was reported by The New York Times; citing a letter from Netflix executives to employees. “In the letter, the executives said they intend to add advertising [to the service] in the last three months of the year…. Around the same time, it is planned to begin the fight against the exchange of passwords among subscribers;”the publication reported.