Over the past few months, the mobile phone market is facing a hard time due to poor demand. Top brands like Apple and Samsung had to reduce their expectation for the year. However, the top 5 mobile phone brands in the world retain their spot despite the recent market trends. The likes of Apple, Samsung, Xiaomi, Oppo and Vivo remain in the top 5. According to the latest report from the International Data Corporation (IDC), in the fourth quarter of 2022, global mobile phone shipments fell by 18.3% year-on-year to 300.3 million units. This is the largest single-quarter decline on record.
IDC claims that the annual shipments in 2022 will drop by 11.3% year-on-year to 1.21 billion units, the lowest annual shipments since 2013. The reason for the drop is mainly due to the sharp decline in consumer demand, inflation and economic uncertainty.
Specifically, in the fourth quarter of 2022, Apple, Samsung, Xiaomi, OPPO, and Vivo will rank among the top five in market share. The shipment of these companies will be 72.3 million units (24.1%), 58.2 million units (19.4%), 33.2 million units (11.0%), 25.3 million (8.4%), and 22.9 million (7.6%) respectively. In 2022, Samsung, Apple, Xiaomi, OPPO, and Vivo will rank among the top five in market share. Their shipments will be 260.9 million units (21.6%), 226.4 million units (18.8%), 153.1 million units (12.7%), 103.33 million (8.6%) and 99 million units (8.2%) respectively.
Lenovo, HP and Dell lead the global PC shipments
The latest report on the global PC market from IDC reveals that in the fourth quarter, PC shipment were lower than expected. The global PC shipment only hit 67.2 million units. This is a year-on-year decrease of 28.1%. In the fourth quarter of 2022, the shipments of PCs were comparable to the fourth quarter of 2018. At that time, the market had issues due to Intel’s supply chain challenges. There was a temporary boom in the demand for PCs a few years ago. According to IDC, the PC boom is over. However, despite the decline, full-year shipments in 2022 are still well above pre-epidemic levels, reaching 292.3 million units.
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Jitesh Ubrani, research manager for IDC Mobile and Consumer Device Trackers, said: “Average selling prices (ASPs) have also declined across many channels as excess channel inventory over the past few months has triggered discounts to stimulate demand. However, despite these efforts, inventory management of finished PCs and components will remain a key issue in the coming quarters and could further impact ASP.”
Supply-side activity suggests that many large vendors enter 2023 with a cautious outlook, and it is widely believed that parts of the PC market may return to growth in late 2023 and the overall market in 2024. There are several growth drivers in the commercial space, including Microsoft’s imminent end of support and build update cycle for Windows 10.
Almost all PC brands will record a decline
The top five brands are Lenovo, Dell, HP, Apple and Asus. These brands may make a little impact in the market. However, other brands will find it difficult to cope. In terms of brand shipments, all major PC brands will see a year-on-year decline in the fourth quarter of 2022. Apple had the smallest drop of only 2.1% among the top five. Many thanks to its loyal customers who usually stick to the company irrespective of market situation. Dell had the largest drop of 37.2% among the top five PC brands in the world.
From the perspective of 2022 as a whole, PC shipments in 2022 will drop by 16.5%. Among the top five brands, there will be decline but these companies will be able to hold on to their own. Only Apple will maintain growth, reaching 2.5%. HP will have the largest decline in PC shipments among the top five in 2022, reaching 25.3%. As for Lenovo and Asus, they will have some attention especially in the gaming PC market.