The United States was determined to kill Huawei’s smartphone business but Huawei declared that its smartphone business was going to survive. It seems the Chinese tech giant was not just talking. It knew what it was talking about.
Before the Sanctions, Huawei smartphones were on the right course of taking over the world. Its dominance in China also looked unbeatable. After the Sanctions from the US commerce department, Huawei’s smartphone shipments started dropping heavily. The company that was ones on top of the world could not even afford to compete in its homeland any more, how much more on the global market.
The good news here is that, Huawei has seen a reasonable amount of growth for the first time since the US santions. This growth happens to be data on the Chinese market only. Even without 5G, Huawei’s smartphone shipments are still growing in China.
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The data report from Counterpoint research shows that Huawei smartphones shipments in China saw 15% growth year over year. The data was compared between the fourth quarter of 2022 and the same period of 2021.
In 2021, Huawei recorded a total of 7% share of the overall shipments in China. This number rose to 9.5% in the quarter 4 of 2022 which is a major improvement for a company on an Entity List.
From all indications, most of this growth came from the release of the Huawei Mate 50 series in October. The phone received a lot of popularity due to its great camera, the Kunlun glass technology and the new HarmonyOS 3.
“Huawei recovered from its low base in 2021, increasing by 15% YoY in Q4. However, the brand is still unable to ship 5G-enabled devices, which is a major concern for its sales outlook.” Counterpoint wrote.
What is the Way Forward for Huawei Smartphones in 2023?
This year, Huawei plans to launch a number of new smartphones. These smartphones include the Huawei Mate 60 and the P60 series. Huawei paused it’s traditional dual flagship launch after the ban. But with the growth it is beginning to see, the Chinese tech company has decided to bring it back. Which means we will be seeing both Mate 60 series and the P60 series this year, instead of seeing one of them each year.
Hopefully, the launch of these new smartphones together with other midrange and entry-level smartphones will help Huawei rise even further.
Source / Via: Huawei Central