TikTok has taken the world by storm since its launch in 2016, with over a billion active users worldwide. The platform has become a cultural phenomenon, spawning countless viral trends and memes. TikTok’s unique algorithm, which curates a personalized “For You Page” for each user based on their viewing habits, has contributed to its rapid growth and success.
The TikTok craze shows no signs of slowing down. In fact, the platform’s user base is expected to continue to grow, reaching 1.4 billion by the end of 2023. With such a massive and engaged audience, TikTok has become a key player in the world of social media and digital marketing.
This article will explore 10 TikTok statistics for 2023 that are worth paying attention to. These statistics cover everything from user demographics to ad revenue, providing insights into the platform’s growth and potential.
Whether you are a business looking to reach new customers or an individual hoping to grow your brand, these TikTok statistics are essential to understanding the platform’s impact and influence. So, without further ado, let’s dive into the world of TikTok and explore the numbers behind the phenomenon.
1) TikTok Overtakes Facebook As Most Valuable Social Media Brand
Data collected during the first quarter of 2023 indicates that TikTok’s value is 11% higher than Facebook’s. As per Brand Finance’s Global 500 report, the app has surpassed Facebook to become the world’s most valuable social media brand. TikTok’s valuation is $65.7 billion, whereas Facebook’s has declined to $58.8 billion from $100 billion.
2) TikTok Has A Higher Valuation Than Instagram
According to the latest data from Q1 2023, TikTok has emerged as the clear winner in terms of brand value, with a 65% higher valuation than Instagram. This is despite the fact that Instagram is still a popular app among social media users. TikTok’s valuation stands at an impressive $65.7 billion, while Instagram’s valuation is $33.48 billion.
These numbers are a testament to TikTok’s growing dominance in the social media landscape. The platform has experienced explosive growth in recent years, with an estimated 1 billion active users worldwide. TikTok’s algorithm, which prioritizes content that is likely to engage users, has proven to be highly effective in creating viral trends and increasing user engagement.
3) The App Has Been Downloaded 3 Billion Times
In Q1 2022, TikTok outperformed Instagram to become the most downloaded app of the quarter. The platform has now amassed more than 3.5 billion downloads in total. This makes it the fifth app in history to achieve this milestone. Notably, TikTok is the only app among the top five not to be owned by Meta.
4) TikTok Has 1 Billion Daily Active Users
According to data from Q4 2021, the platform has achieved the impressive feat of reaching 1 billion active users worldwide. This is a remarkable milestone for the platform, especially considering that having many downloads doesn’t necessarily equate to having many active users.
Furthermore, the data shows that users spend an average of 46 minutes daily on the app, highlighting the platform’s ability to engage users and keep them hooked. This is a significant achievement, as the attention span of social media users is notoriously short, and platforms are constantly competing for users’ time and attention.
5) Users Open The App 19x Per day
The platform’s algorithm has been widely recognized for its ability to create highly engaging and personalized content. As a result, many users spend significant time on the app.
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According to research conducted in 2023, the average TikTok user opens the app 19 times per day, a significant number compared to other social media platforms. For instance, the average Facebook user opens the app only eight times a day, which is less than half of the number of opens recorded for TikTok.
This high level of engagement is a testament to TikTok’s ability to keep users hooked by offering entertaining and engaging content. The platform’s algorithm has been a key factor in driving user engagement. This is because it curates a personalized feed of videos for each user based on their viewing habits and interests.
6) 83% Of TikTok Users Have Posted A TikTok Video
According to the data collected in Q2 2023, 83% of the platform’s users have shared a video on the app. This implies that out of the total number of TikTok users, which is 1 billion, around 830 million users have uploaded their videos on the app. While many users of the app enjoy watching, liking, and commenting on TikToks, many are also actively creating their own content.
7) TikTok Videos Get More Comments Than Instagram Reels
In Q4 of 2022, TikTok emerged as the clear winner in video comments, with 44% more comments received than Instagram reels. This has been an interesting development, particularly given the popularity of the short-video format, with many brands embracing the trend.
In response to the popularity of TikTok, Instagram introduced its own short video format in 2019, called “Reels.” However, the data shows that TikTok still dominates in user engagement.
8) 60% Of The Users Are Gen Z
According to Q2 2023 data, 60% of TikTok users belong to Generation Z. Gen Z includes people aged 11 to 26. The platform is often associated with Gen Z, and the data indeed confirms that. Meanwhile, millennials account for about 35% of the user base.
9) USA Has The Largest TikTok Audience In The World
As of 2022, the United States had the highest number of TikTok users, with over 135 million users. Indonesia came in second with 99.07 million users, followed by Brazil with 73.58 million. Meanwhile, the UK reported a TikTok user base of 17,464,020 in the same year.
10) Time Spent On The App
According to data from Q1 2022, the average TikTok user spends 11 minutes on the app per session. This makes it the most engaging social media app. This figure indicates the app’s success, demonstrating users’ interest and engagement with the content. In contrast, Facebook’s average session length is approximately 4.82 minutes. Instagram’s average session length is 7 minutes and 37 seconds. Despite the fleeting nature of the modern world and short attention spans, TikTok captures and holds its users’ attention for a significant amount of time.
In conclusion, the above stats are quite impressive. However, we’ll have to wait and see whether the platform will stand the test of time.
What are your takes on the above statistics? Do let us know in the comments section below. You can also continue the conversation to our various social media platforms.