EU make moves to flag AI-generated content – see why


European Union

Artificial intelligence (AI) has become an integral part of our lives, from virtual assistants to chatbots, and even in content creation. However, the European Union (EU) is now calling for tech companies to label AI-generated content to combat disinformation and fake news. The EU is now making moves to flag AI-generated content.

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According to Jourová, VP EU Commission, this is part of the European Commission’s efforts to combat fake news. The EU says that there are top chatbots like ChatGPT that can create complex content. These tools can create content (whether written or visual) in a matter of seconds. In some cases, it will feel as though the content was created by an actual human. They can create “very real” looking images of events that never took place. There are also softwares that can generate speech which mimics a human voice based on a few-second sample.

This article will also look at why it is time to stop writing with AI and focus on actual human creativity. 

EU’s Call to Label AI-generated Content

According to The Guardian, the EU has urged social media brands, including Google and Facebook, to start flagging content and images generated by AI. The EU is worried that AI-generated content could be used to spread false info and fake news. The EU wants companies to label AI content in a meaningful way that will register with users while scrolling and distracted by other things. It has also warned Twitter that it faces “swift” sanctions if it does not comply with new digital content laws that come into effect across the bloc on 25 August.

The EU is widely seen as the leader in the regulation of tech companies. It is developing separate laws on AI with the code of practice agreed upon by 44 companies. This includes the likes of TikTok and YouTube according to the Guardian. However, Twitter’s decision to quit the voluntary code was seen as a hostile move, with Jourová, describing it as “a mistake”.

Companies deploying generative AI tools such as ChatGPT and Bard with the potential to generate disinformation should label such content as part of their efforts to combat fake news, according to Jourová. Reuters reports that firms such as Google, Microsoft, and Meta that have signed up to the EU Code of Practice to tackle disinformation should report on safeguards put in place to tackle this in July.

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Who will comply

However, tech companies are not obliged to comply with this latest rule from the EU. This is because it is only part of a voluntary code of conduct. Some analysts believe that the use of this new rule still faces technical obstacles. One such hurdle is that there is no tech that can quickly and effectively detect AI content at this stage. Thus, at the moment, most firms should only work on a “best effort” basis.

However, Jourová claims that Google CEO Sundar Pichai told her that the company is working on a tech that can detect AI content in real-time. She also reveals that the tech according to Pichai is progressing very well. However, it may still take a long time for this tech to be fully ready.

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Also, Twitter is not on the list of required firms, as Elon Musk announced in May that he was withdrawing from the voluntary code of conduct. Jorova said that by opting out, Twitter actually “chose confrontation”. She also said that Twitter has attracted a lot of attention, and its behaviour and compliance with EU laws will be subject to strict and immediate scrutiny.

The European Union’s “Digital Services Act” will come into effect on August 25 this year. At that time, large online platforms including Twitter will have to fulfil the legal obligations of content review. Firms that violate this regulation will face legal penalties. They will face fines of up to 6% of annual global turnover. In the worst-case scenario, defaulting firms could face possible bans from doing business in the EU.

Why it is time to stop writing with AI

While AI-generated content has its benefits, such as saving time and resources, it also has its drawbacks. AI-generated content lacks the creativity and human touch that is essential in writing. It is often repetitive, lacks original touch, and can be easily spotted as machine-generated. AI-generated content can also be used to spread fake news. This is why the EU is calling for tech companies to label AI-generated content.

European Union

Moreover, AI-generated content can be used to manipulate public opinion, which is a huge concern for the EU. In addition to web content, AI content can also spread fake news on social media. It is also able to create deep fakes, which can be used to manipulate videos and images to spread false info.

For these reasons, there is a need to focus on original content that is created by a human. While AI can be used to assist in the writing process, it should not replace human creativity and originality. AI-generated content should be labelled to ensure that users are aware that they are reading machine-generated content.

Final Words

The EU’s move to flag AI-generated content is a step in the right direction to combat disinformation and fake news. AI-generated content lacks the creativity and human touch that is essential in writing. They can also be used to manipulate public opinion, which is a huge concern for the EU. Therefore, it is time to stop writing with AI and focus on creating original content with a human touch. 

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