The Rise of AI in Search Engines: Implications for Information Quality

AI-generated content

The merging of AI and search engines has led to a number of exciting discoveries and questions in the rapidly changing digital world. We’ll check five new cases that show Google’s rules changing concerning AI-generated content.

  1. Google’s Promise to Fight Against CSAM

Google has amended its spam policy and ranking guidelines to explicitly address the issue of child sexual abuse material (CSAM). The company now focuses on quickly deleting bad stuff and lowering the rank of websites with lots of harmful content. Google has done this before, but now its docs show it’s serious about tackling this problem.

  1. AI-Generated Content in Google Snippets

A recent incident involving Google’s Featured Snippets highlighted the difficulties of AI-generated content. A user’s search for “can you melt eggs” resulted in an incorrect answer from Quora’s built-in AI feature, ChatGPT. The event showed how AI-made stuff in search results can spread fake info. Google’s having a hard time keeping snippets real, and it shows how important SEO is and how we need reliable info.

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Google's promise for fighting againts AI-generated content

  1. People Argue About Google’s AI Chips

Google’s boast that it could create computer chips in hours using AI and beat human-designed devices has been called into question. Nature, a top science journal, wrote a note worried about the paper’s performance claims and started looking into it. The argument about the study raises questions about transparency, being able to redo it, and how AI fits into tricky things like chip design.

  1. Google’s Changing Approach to Content Creation

Google has made a small but significant change to its advice to website owners. It has dropped the idea of material being “written by humans”, instead emphasizing the need for content “created for humans”. This shift shows that Google understands the importance of AI-generated content online. It makes us think about how we judge quality in a world full of AI-generated stuff.

  1. Spotting AI-generated Content Can be Tricky

With AI-made stuff everywhere, it’s hard to tell it apart from human-made stuff. Google’s new way and the progress of AI make us worry about checking what we see online. People may need to be extra careful when checking info online because AI can create convincing but fake stuff.

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