ZTE Reveals New Global Brand Vision and Product Lineup at MWC24


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ZTE recently showcased its new global brand vision, “Better for All,” at MWC24. The company aims to leverage advanced technology to enhance global connectivity and improve the quality of life for all. Through innovative products and solutions, ZTE showcased how it plans to bring this vision to life, and make cutting-edge technology accessible and beneficial for everyone.

MWC24: ZTE’s Global Brand Vision: “Better for All”

ZTE’s new global brand vision “Better for All” aims to use technology to benefit society. The vision focuses on creating products and solutions prioritizing social welfare, environmental sustainability, and ethical considerations. It aligns with global efforts to address the digital divide, climate change, and sustainable development.

By committing to responsible and inclusive innovation, ZTE aims to design products that are accessible to everyone, including underserved communities, and invest in technologies that can solve global challenges. The vision also emphasizes collaboration with partners, governments, and organizations worldwide to leverage technology for social good.

MWC24: ZTE’s Full-Scenario Intelligent Ecosystem 3.0

ZTE has recently presented its Full-Scenario Intelligent Ecosystem 3.0 at MWC24. This is a breakthrough in AI-powered connectivity and innovation. The comprehensive ecosystem aims to promote intelligent interconnection across multiple terminals, integrating a unified AI platform that combines Large-Scale AI Models, Big Data, and 3D technology. The ecosystem is designed to provide seamless connectivity, enhanced perception, and integrated computing across various scenarios, including sports, health, entertainment, business, travel, home, education, and intelligent driving.

The key innovations of the ecosystem include the launch of the nubia Pad 3D II, the world’s first 5G+AI eyewear-free 3D tablet. The tablet uses Neovision 3D Anytime technology for real-time 2D to 3D content conversion. This tablet is a significant advancement in 3D technology, offering users an immersive visual experience without special glasses. Additionally, ZTE’s collaboration with China Mobile aims to explore further applications of eyewear-free 3D technology to enhance user experiences by merging the virtual and real worlds.

ZTE continues to lead in the 5G domain, with its FWA & MBB products maintaining the top global market share. Introducing the AI 5G indoor FWA ZTE G5 Ultra and the 5G Advanced-ready outdoor FWA ZTE G5F showcases ZTE’s commitment to enhancing network performance and user experience through AI technology.

Moreover, the ZTE RCU product Y2002 integrates 5G, V2X, and MEC technologies to improve road safety and traffic efficiency, demonstrating ZTE’s dedication to leveraging technology for societal benefits.

MWC24: ZTE’s New-Generation Streaming Stick

ZTE made a remarkable debut at MWC Barcelona 2024 with its latest offering, the UHD Streaming Stick B866W12M, which represents a significant advancement in portable home media terminals. The new Streaming Stick is compact and user-friendly, offering plug-and-play functionality like a USB flash drive. It’s perfect for those who value mobility and convenience. The device has a quad-core Cortex-A55 chip that provides high processing power while consuming low energy. It supports up to 4K output for a remarkable Ultra-High Definition (UHD) viewing experience.

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Built on the S905Y5 SOC platform, the Streaming Stick features Wi-Fi access, and Fast Ethernet interfaces that cater to various user scenarios. With capabilities for H.265, AV1, and VP9 decoding, and an HDMI 2.1 interface, the Streaming Stick ensures high-quality content delivery. The device already has premium content apps for easy access to movies, TV shows, and other digital content.

ZTE’s commitment to enhancing user satisfaction is evident in the Streaming Stick’s design and functionality, providing a seamless and enriched viewing experience. The product provides a complete service operation environment that benefits end-users and operators. It enables quick service development, boosts customer loyalty, and accelerates the growth of Over-The-Top (OTT) services.

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MWC24: ZTE’s 4K DVB Zapper STB for Enhanced UHD TV Experience

ZTE Corporation unveiled the B810T2-A10, a new-generation 4K Ultra High Definition Set Top Box (STB) at MWC Barcelona 2024. This Linux-based STB is designed to provide a superior television viewing experience. It comes with a high-performance System on Chip (SoC) based on the Cortex-A35 chip and expanded memory to redefine the standards of clarity and smoothness in TV images.

The 4K DVB Zapper STB by ZTE is designed to meet the increasing demand for 4K video streaming. It is perfectly poised to meet the needs of both operators looking to upgrade their service offerings and consumers seeking superior video-watching experiences. Despite the widespread delivery of Internet Protocol (IP) video services in 4K, Digital Video Broadcasting (DVB) services have largely remained in High Definition (HD).

ZTE’s latest STB aims to bridge this gap, supporting H.265 decoding, High Dynamic Range 10 (HDR10), and Hybrid Log Gamma (HLG), alongside offering various peripheral interfaces like USB and HDMI for 4K resolution output.

This launch comes at a critical time, with the 2024 Summer Olympics in Paris on the horizon, highlighting the STB’s capacity to serve operators in video delivery and enhance user viewing experiences. ZTE is committed to the development and application of high-quality home media terminals, as evident in this latest offering.

Looking ahead, ZTE plans to continue its collaboration with global operators to explore new product types, aiming to develop premium home terminals and contribute to the future of smart homes, ensuring users worldwide can enjoy a UHD TV experience like never before.

MWC24: ZTE’s Cloud-Based Converged Video Platform 

ZTE Corporation has launched a cloud-based converged video platform with a cloud-native architecture and AI-powered marketing capabilities. The platform is designed to support services for individuals, households, enterprises, and new business markets, making it highly versatile and revenue-generating for operators.

Its cloud-native architecture allows for flexibility in service deployment, automatic scaling of resources, and efficient and secure service system expansion.

The platform’s AI-powered marketing features have driven revenue growth through content, e-commerce, and advertising monetization, leading to significant increases in video service revenue and ARPU for operators.

By leveraging AI, ZTE aims to collaborate with operators and industry partners to explore new video business models and opportunities for industrial transformation.

ZTE’s showcase at MWC24 highlights its “Better for All” vision and Full-Scenario Intelligent Ecosystem 3.0, which uses 5G, AI, and cloud technologies to create inclusive and sustainable living environments. ZTE aims to bridge the digital divide and drive technological innovation for societal benefit, positioning itself as a key player in the global sustainability movement.

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