Facebook Enters the Short-Form Video Arena with New Player Targeting TikTok Users


In a move to stay competitive within the ever-evolving social media landscape, Facebook is rolling out a significant update to its video player. This new system promises a more streamlined and immersive user experience for all video content, encompassing Reels, long-form videos, and live streams.

Facebook Unveils Revamped Video Player to Enhance User Experience

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A Unified Full-Screen Experience

Previously, video playback on Facebook varied depending on the format and length. The redesigned player eliminates this inconsistency, transitioning all videos to a full-screen vertical display upon tapping. This approach aligns with the growing popularity of mobile video consumption and mirrors the success of platforms like TikTok.

Personalized Recommendations and Enhanced Controls

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In conjunction with the visual overhaul, Facebook is implementing a more sophisticated recommendation engine. This system will curate video suggestions tailored to each user’s viewing habits, ensuring a more personalized feed. Additionally, the new player incorporates a range of user-friendly controls. These include the ability to switch between portrait and landscape mode, a progress bar for easy navigation, and dedicated buttons for pausing, rewinding 10 seconds, and fast-forwarding.

Phased Global Rollout

The updated video player will initially launch on Android and iOS devices within the US and Canadian markets. Facebook intends to gradually introduce the new system to other regions over the coming months, culminating in a global rollout. This phased approach allows for any necessary adjustments based on user feedback and initial adoption rates.

A Step Forward in Video Engagement


Facebook’s revamped video player signifies a strategic move to compete with platforms like TikTok that have capitalized on short-form, vertical video content. The unified full-screen experience, coupled with personalized recommendations and improved controls, aims to make Facebook a more engaging destination for video discovery and consumption. With a global rollout on the horizon, the impact of this update on user behavior and overall platform engagement will be closely monitored within the social media industry.

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