The new Homtom HT10 model is about to get launched soonish and the company is putting quite some faith into it, marketing it as one of the highend flagship devices. And cos the advertisements are what rock the world, the launch will be accompanied by a massive TV ad campaign.
So far it’s uncertain when the media storm is going to start for real, but to get into the whole ad shooting atmosphere we have three insider pictures for you so check it out and enjoy.
Homto HT10 should be available in presales roughly around mid-June and for the launch the campaign is of course not going to be limited just to TV, but also on the official website and Facebook page and Homtom promises discount coupons for anybody participating in such activities. Stay tuned.
to phir hum kya karen ?
So this is where all the preorder money goes…
Finally we got follower to those big brands (so called premium brands) :
Cost breakdown per smartphone (Not real one of course, just a mock up figures LOL) :
– R&D $10
– Cost to manufacture $50
– Cost for massive advertising $150 (maybe even higher)
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Total Cost $210
Profit margin $80
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Selling Price $290 (before tax ,shipping fee, re-seller marked up etc).
Don’t underestimate the cost factor of advertising, it cost huge amount of money.
And in the end it is always end users who pay LOL.