Amazon is bringing AI into Hollywood and movie-making may never be the same

Amazon is making a bold move in film and TV. New reports say the company is going all in on AI tools for movie-making. The plan is simple: cut time and cut costs. Then, you can give creators more room to try new ideas, even as budgets keep climbing. This push is coming from Amazon MGM Studios. And while AI is at the centre of it, the company says people are still the real stars of the show.

The project is being led by Albert Cheng, a long-time exec at Amazon. He is heading a new AI group built just for film and TV work. Their job is to make tools that help creators work faster and spend less. The team is kept small on purpose. Amazon is using the old “two pizza” rule. That means the group is only as big as what two pizzas can feed. Most members are engineers and lab staff. The idea is to stay fast, loose, and free from slow moves.

These tools are meant to help with boring and slow tasks. Things that eat time and money. By fixing that, Amazon hopes more films can get the green light.

This plan has a clear timeline. In March 2026, Amazon wants to start a closed test run. Only a few film pros will get early access. They will try the tools and give real-world feedback. By May 2026, Amazon plans to share real results. That may mean clips, tests, or even full AI-aided work. This is when the public will see what these tools can really do.

For now, the team is still building. One key focus is keeping faces and roles the same from shot to shot. That is a big deal in film work.

Amazon is clear on one thing. AI is not here to take over. Writers, actors, and directors still lead the way. AI is just there to help. That said, AI is already changing jobs. Amazon has said AI gains played a role in the loss of about 30,000 office jobs. That includes staff at Prime Video.

Still, Amazon says the goal is balance. Use AI to save cash. Then use that saved cash to tell bold stories. The kind that might not get made at all. If it works, this could shift how movies are made. And it could start sooner than we think.