This past weekend saw the 2 go on sale. As expected the launch was a sell out success with some industry analysis's predating may have shipped as many as 500,000 2
tablets just this weekend! Here in we are still waiting for the camera equipped 2 to launch. No time frame has been given and the only hint that it’s on its way is the sudden drop in
price of the
iPad. Official stores and outlets have slashed the price down from 3900 Yuan to 2888 Yuan! Not only is this huge drop in price a great indication the new is making its way to
China, but it also marks the first time have been so aggressive with pricing after launching an upgraded version of its product. Consumers in (and the rest of the world where 2 has yet to arrive) are faced with the problem of whether to wait for 2 or to snatch up a bargain priced while they are marked so low. consumers, however have always had a cheap option at hand even before the iPad’s price cut, the
Shanzhai, or cloned .
As regular reader will no doubt be aware, companies have been making the most of the
iPad’s success by trying to imitate the 10 inch with home-brewed versions running
Android operating systems. It’s not only the
copy cats that have had their fingers in the Android market however, big names such as Hanvon, ZTE and Lenovo all have (or plan to launch) Android
tablets, and this is where things might get messy. Before the
price drop these
Shanzhai Android tablets looked like a great way for someone to get in to the market on the cheap without having to fork out nearly 4000 Yuan for an iPad, unfortunately most homegrown units are heavy, extremely buggy, have poor battery life and generally offer a pretty poor user experience, but worse of all is that many of them cost in excess of 2000 Yuan!
Those heavy and buggy
tablets may have had a market before the
iPad’s
price drop but we highly doubt that will continue.
And it gets worse for local
Chinese manufactures!
The
original iPad was such a runaway success last year that it singlehandedly ate up the whole supply of 10 inch capacitive
screens, and it was only a few months ago that
Chinese manufactures were able to ensure a supply of
screens so they could sell their own
iPad inspired offerings. These shortages are likely to be kicking in again now due to the high demand for the
iPad 2, which means either
Chinese companies will have to make smaller tablets, that don’t seem to be as popular (ask Samsung) or try to source 10 inch
screens for themselves, meaning higher prices!
Even if the
screens weren’t a problem, the quality and function, not to mention the longevity of a
Chinese tablet (warranties, spares, software updates) would need to improve ten fold to go up against even the
original iPad!
So did
Apple just destroy a whole
Shanzhai tablet industry, or do
Chinese manufacturers have some fight left in them?
Follow us on
Twitter to keep up to date and find out.