Honor smartphone shipments surpass 71 million units for the first time

Honor just wrapped up a huge year, and the results are honestly pretty wild. The company's top bosses recently revealed that they moved more than 71 million smartphones throughout 2025.

That’s about 9% more than they did last year, which shows just how much momentum they’re picking up. At a time when a lot of other phone makers are having a hard time finding new customers, Honor seems to have found a groove that’s really working for them.

The most exciting part of the story is how well Honor is doing internationally. For the first time, more than half of the phones they sold went to people outside of China. Overseas sales jumped by 47%, which is a huge leap in just one year. The brand is now a big deal in places like Latin America and the Middle East, where they’ve already sold over 10 million units. In 17 different countries, they now hold a solid 10% of the market share, making them a real threat to the bigger names.

Honor isn’t just shipping boxes, they are becoming the go-to brand in specific spots. For example, in Malaysia, they are now the number-one brand for both phones and tablets. To keep this momentum going, they are building things locally. They just opened a modern factory in Bangladesh to help assemble phones right where their customers live. This helps them get products to stores faster and helps the local economy by creating new jobs.

As they look toward 2026, the company is putting all its chips on artificial intelligence. They’re aiming to be more than just a phone brand by building a whole ecosystem of "smart" gear. Their new "Alpha" strategy focuses on making gadgets that actually simplify daily life. To make it happen, they’re teaming up with heavy hitters like Google and Qualcomm. They even teamed up with the car company BYD to find new ways to connect your tech.

To stay on top, Honor is branching out into other gadgets. They’ve recently launched new items like the Watch 5 Ultra and the Pad V9 tablet for their global fans. By selling everything from high-end earbuds to smartwatches, the brand is trying to make sure its customers can stay within the Honor family for all their tech needs. Their goal for the future is simple: stay focused on what young, tech-savvy users want and keep pushing into new markets.