Coolpad have taken advantage of the recent Nvidia Tegra 3 price drop to enter the quad-core, 5-inch market with the Coolpad 8730.

While Oppo, ZTE and Huawei have gone for 1080 screens on their flagship 2013 phones, the Coolpad 8730 makes do with a 720p screen (720 x 1280 resolution) which should offer pretty stunning visuals never the less, while helping to keep costs low.

The tried and tested quad-core Tegra 3 chip runs at 1.5Ghz with 1GB RAM, while the cameras are a 8 mega-pixel rear and 1.3 mega-pixel front.

Android Jelly Bean 4.1 comes out of the box and features Coolpad’s own CoolLife Ui4.1.