Here's a lesson which many a western company might want to take notice of, rather than flinging your
legal weight around in
China why not attempt to partner up with the guys ripping you off?
Rovio's monstrous push into China, has seen the
game developer make a special Moon Festival (this Monday) version of the popular
Angry Birds game, and even dabble in traditional
Chinese snacks with the launch of their own
Angry Birds Mooncakes.As the company and their
game has gained the public's eye China, companies have been quick to to a little
IP theft and cash in on the
gaming phenomenon and the cuddly characters.
One such example is this 'Real Life Angry Bird Game' located at the 'Window to the World' Theme park in China, but rather than march in with it's lawyers, Rovio have decided to seize the opportunity to team up with the park!
Obviously this will benefit Rovio by way of free publicity, however it may send out the wrong signals to over would be Angry Birds IP thieves looking to make a quick few dollars.